Marcel Králik is a freelance visual artist specializing in crafting illustrations and concept art. After finishing business college in Bratislava, in 2003 he co-founded Outsider development s.r.o., a company focused on creation of videogame graphics. As well as being its lead artist, he was responsible for maintaining stylistic and technical standards, giving directions and helping other team members in the creation of art assets. In 2013, he began to commit fully to freelancing, working mostly on illustrations, texture painting and concept art for various clients and the advertising industry. Clients in his portfolio include Volkswagen Slovakia, VÚB Banka, Istropolitana Ogilvy and MUW Saatchi & Saatchi. In his work, he is most passionate about drawing for children’s books, character creation and cartooning.